This company’s #1 profit contributor was losing volume and, thus, profit contribution. Terrell Marketing Group was asked to turn the brand around. We did quantitative analysis to understand the types of users segmented by loyalty, price-paid and frequency purchased. We then conducted market research to understand the emotional feelings towards the brand and the rational needs of the brand. We recommended major positioning and communication changes. Sales re-bounded, the brand regained its #1 profit position. Success achieved.
- Strategy
- Market research
- Analysis
- Target audience
- Positioning
- Shifted company paradigm