#1 Market Share

This company lost its #1 market position when a well-known brand entered the category.  Terrell Marketing Group discovered a new-to-the-category consumer benefit.  With this learning a unique, proprietary, and new-to-the-category positioning and product were developed.  The company introduced this new product and positioning, regained its #1 market position and regained its premium price position.  A major financial and morale success for the company.