#1 Seller Worldwide

This company’s R&D group created a product technology innovation for a large category, but the innovation sat on the shelf because of a lack of understanding of how to apply it.  Terrell Marketing Group was asked to solve this problem.  We conducted an in-depth analysis of the category and of the types of consumers.  We developed numerous new product concept innovations and positionings.  Through a test and learn process, Terrell Marketing Group defined a unique positioning and unique product that utilized the new technology.  This premium priced product became a #1 seller worldwide.