#1 Online Market Share

This company offered 4 brands to consumers, all in the same category.  Management was trying to determine how to separate the 4 brands as well as sell all 4 into the retail trade.  Through analysis, Terrell Marketing Group determined that two of the brands had the exact same consumer profile, the third brand was unsustainable, and the fourth brand had a different product profile.  After shedding two brands and re-positioning the remaining two brands, the company became the #1 brand in this online, e-commerce category. Problem solved, growth achieved.