High Revenue Growth

This high-end specialty retailer sold over 40% of its annual revenue in the 5-week Christmas holiday period.  The challenge was to increase holiday unit sales while also increasing dollar ring, driving revenue up in two ways.  To accomplish this, we interviewed purchasers as well as performed a historical analysis of sales – both online and direct mail.  We learned that one particular product type was vital to total revenue boost, particularly online.  Following creation of additional products at various price points, the 5-week holiday sales had a record $6.00 per unit sales growth.